Moasher: the customer feedback platform

User Onboarding

Gets new accounts from sign-up to first insight quickly.

• Guided setup wizard
• Starter templates by industry
• Interactive checklist
• Sample data workspace
• Team invites with roles

Roles, Permissions and SSO

Control who can see and do what.

• Predefined and custom roles
• Data-level access by region or branch
• Single sign-on: SAML, Azure AD, Google
• Two-factor authentication
• Audit log

Build Your User Journey

Map the customer experience visually and attach feedback points to each stage.

• Visual drag-and-drop journey builder
• Stages and touchpoints
• Surveys linked to touchpoints
• Channel mapping
• Satisfaction and drop-off per stage

Build Surveys

Create and distribute surveys without code.

• Drag-and-drop survey builder
• AI survey generator
• NPS, CSAT, CES and more question types
• Skip logic and branching
• Multilingual and RTL
• Link, embed, QR, email and SMS

Campaigns

Plan, send, and track survey distribution at scale.

• Email, SMS, WhatsApp, link and QR
• Audience targeting
• Scheduling and reminders
• A/B testing
• Response rate tracking

Short Links

Branded short links for surveys and campaigns.

• Branded short domains
• Custom slugs
• QR code for every link
• Click analytics
• Bulk links for branches and staff

Speech-to-Text

Capture voice feedback and turn it into analyzable text.

• Voice answers
• Arabic dialects and English transcription
• Answer the full survey by speaking
• Call recording import

Field Operations

Manage on-site data collection teams.

• Assignments and quotas
• Offline mobile app
• GPS and timestamps
• Live field map
• Quality control and approval

Mystery Shopper

Evaluate service quality through anonymous on-site visits.

• Weighted evaluation checklists
• Visit planning and scenarios
• Photo, audio and GPS evidence
• Compliance scores and follow-up

Kiosk and Device Management

Run and monitor feedback devices on site.

• Kiosk mode
• Remote setup and updates
• Device status and offline alerts
• Per-device analytics

Analysis

Turn raw responses into findings.

• Automatic NPS, CSAT and CES scoring
• Segmentation and cross-tabs
• Trends over time
• Sentiment and topic analysis
• Driver analysis

Dashboards

Share live results with teams and leadership.

• Drag-and-drop widgets
• Real-time updates
• Drill-down to responses
• Role-based dashboards
• Alerts on score drops

AI Chatbot for Analysis

Ask questions about your data in plain language.

• Natural-language questions
• Answers with charts and tables
• Summaries of open feedback
• Linked to the source responses
• Arabic and English

Report Builder

Generate polished, shareable reports from your data.

• Drag-and-drop designer
• PDF and PowerPoint export
• AI-written narrative
• Scheduled delivery
• Arabic RTL layout

Simulation

Test the impact of changes before making them.

• What-if scenarios
• Driver-based simulation
• Target planning
• Scenario comparison

Prediction

Anticipate outcomes using historical feedback.

• Satisfaction forecasting
• Churn and detractor risk
• Early warning alerts
• Seasonal patterns

Feedback Improvement

Turn insights into action and measure the results.

• AI improvement recommendations
• Action plans with owners and deadlines
• Before-and-after impact
• Improvement tracking

Strategy System

Link customer feedback to organizational goals.

• Objectives and KPIs
• Weighted indices
• Targets and benchmarks
• Initiative tracking

Built-in CRM

Manage customers and feedback in one place.

• Customer profiles and timeline
• Segments and lists
• Case management with SLAs
• Close the loop

CRM Integrations

Sync with the CRM your team already uses.

• Salesforce, HubSpot, Dynamics, Zoho
• Two-way sync
• Surveys triggered by CRM events
• Scores written back

Custom API Integration

Connect the platform with any external system.

• Full REST API
• No-code custom connector
• Webhooks
• Scheduled sync

MCP

Connect your feedback data to external AI tools and agents.

• MCP server for your data
• Works with any MCP client
• Scoped keys and permissions
• Audit log

Bring Your Own AI

Choose which AI model powers the platform.

• OpenAI, Anthropic, Azure, Google or self-hosted
• Your own API keys
• Model per feature
• Data residency

White Labeling

Deliver the platform under your own brand.

• Custom domain
• Full branding
• Remove platform branding
• Sub-accounts for agencies

Billing and Plans

Flexible subscriptions with transparent usage.

• Monthly or annual billing
• Usage dashboard and alerts
• Self-service upgrades
• Mada, cards and bank transfer